Negative pegasus originally from Brighton, the trio are a band currently on the roster for small town america and their genre is described as hard psych and there is a very ghostly and primal feel to their music, this is reflected in their profile photo on the small town america website as it looks post apocalyptic with blurring and vibrant colours used, it fits their description of their music as "psych to get you pumped and moving".
Negative Pegasus' profile picture on small-town america website
Neg peg's album covers are always very vibrant and are identical to each other only differing in colour scheme, they use colours like yellows, reds, greens and purples, this mass of colour attracts a lot of interest to it and mixed with the random shapes thrown into it, it certainly grabs your attention. A short paragraph on the small town america website read "The tracks on debut album Looming weave between primordial bone-shakers, stretched-out growls and ethereal retro-pop nuggets. Recorded over a period of 17 hours in an empty warehouse space in Sussex". This short paragraph summerises Neg Peg very well, they are chaotic, spare of the moment, random, are able to produce immense feeling pieces of music that gets you pumped. When they where recording their debut album Looming one of the amps Richard was recording with had a speaker that was totally disconnected from the rest of the electronics and they didn't even notice until after all the recordings were finished.
Psychic Energy
Looming
Floating Omen
Neg Pegs music videos reflect their genre, their Looming music video is very psychedelic and incorporates light flashes, mirrored images as well as occasional appearances of their logo and album artwork, almost like subliminal messaging. In this music video the the video transitions are always in sync with the song which is in contrast to what looks like chaos in the video itself due to the over-layed images repeating of clips and quick cuts and flashes used excessively, the video also looks distorted as the clips are often folded in and out and the contrast has been messed with, all this adds to the psychedelic feel to their music and gives it its own individuality from other bands out there.
Negative Pegasus haven't got a website but they have got a their section under current roster with a short description and a background of who they are and where they came from. also on their section of the small town america website is a short description of their music, their music is said to contain "repetitive rhythms which are overlaid with ghostly vocals, primal, pounding drums, and a thick, choking haze of reverberant effects".
Negative Pegasus released their "Looming" album last year on the 24th of december on a banana yellow colour vinyl, Richard (guitar/vocals) for Neg Peg said that their Looming vinyl is " a thing of genuine beauty, you may wish to buy two copies one to play, and one to put on your mum's wall". This yellow vinyl targets their specific audience, they are releasing their music on a format not many people use but the people that do are most likely to continue to buy neg pegs music as they are the niche market Neg peg are targeting their fans specific needs and wants and by doing so are gaining their loyalty.
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